Today, marketers face a growing challenge: ad blindness. This phenomenon occurs when users unconsciously ignore advertising content, developing a selective attention that filters out anything that resembles promotional material. Studies have shown that since 1995, click-through rates (CTR) have dropped from over 2% to an average of 0.05%, highlighting the…
Category: Programmatic Campaigns
Programmatic Campaigns
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Maximizing Impact: New High-Impact Banner Ads in Programmatic Campaigns
In the competitive world of digital advertising, brands need innovative strategies to capture audience attention and drive engagement. Traditional banner ads often fail to resonate, suffering from ad fatigue and low click-through rates (CTR). However, by leveraging the authenticity and creativity of social media content, brands can redefine their approach…